One of the problems I face here in London is a very sophisticated media structure and a very sophisticated audience. You see this immediately if you compare your average UK ad and your average Belgian ad. We in the UK focus much more on humour, or design or innovation. That’s a programme that we have to get with, and why I talk alot internally about the need to differentiate our messages (and that’s something I’ve been aware of for a while, not just since I “went native” in London.
Anyway, all that, because I wanted to post this great clip that has gone up on EUtube, the Commission’s channel on YouTube. I knew about it a while ago, as it’s a science clip and I had seen the storyboard, but I think it came out brilliantly. Let me know what you think.