Tag Archives: Arsenal Double Club

Feeling calmer now

I didn’t post yesterday because I was having a ‘mare of a day dealing with various administrative things in Brussels and here and the entry would have been one long rant. And no-one wants that, do they! But I met a friend after work and went to Watch this Space and that went a long way to calming me down.

I was at the Spanish Embassy this morning for the awards to the schools in the UK that teach Spanish best. I went along because quite a few of the people involved in the Arsenal Double Club were there. That project is winning its own award next week, so we have been thinking about how to get word out about it. I tried some different angles – Observer Sports Monthly, Times Education – but I’m not hopeful. Shame, because I think it’s a great story on many levels. They were saying at the awards today that Spanish is rising in popularity as a foreign language, partly because of cultural things such as seeing big stars like Antonia Banderas, Penelope Cruz and J-Lo working and talking in both languages, and the growing role of Hispanic culture in the US. I think the number of Spanish sportpeople here is an issue too – is it a coincidence that 2 of the schools are from Liverpool, where both the red and blue teams have Spanish players? We have a report out from the Commission tomorrow about languages and business, and apparently it is a big issue here in the UK – the business community often complain about the UK’s lack of language skills. I know from personal experience that having those skills was a huge advantage for working while I was at college – I did telemarketing in German and worked as receptionist at a language school and got both of those jobs because I spoke foreign languages.

By the way the salt cellar story was definitely a Euro-myth – though not a total myth. Apparently Gateshead Council came up with the idea and Rochdale are trialing it during Salt Awareness Week. The article from the Daily Mail was pretty positive about the idea, as were the vox pops they talked to. I can’t imagine it would have been like that if the suggestion had come from the EU…would you like double standards with those chips, sir?

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First the cucumbers, now the kiwis

[Sigh] One step forward, two steps back…

The redtops are full of a story today about a market trader who is being fined for his kiwis being 1mm smaller than the rules for grade 2 kiwis allow. Of course “Brussels bureaucrats” are getting the blame. Now, there are a number of things here:

1) We do not ensure implementation of the rules, the countries do. So the bureaucrat in this case is British, not Brussels

2) We are trying to get the rules changed so that even if there are standards for how things can be marketed, produce that falls below those standards can be sold.

3) The standards are set at UN, not EU level: http://www.unece.org/trade/agr/standard/fresh/fresh_e/46kiwifruit_2008.pdf

3) In this particular case the fruit were on average 4g below the minimum weight for a kiwi fruit to be sold for food. Now I’m no mathematician, but I reckon that’s more than 1mm smaller than regs – in fact the regs don’t have any size requirement in them at all.

I was thinking about this case in the shower this morning (rehearsing how I would make these points to anyone that calls us…) and it occurred to me that the humble kiwifruit is a result of one of the best ever marketing campaigns – remember when they weren’t called kiwi fruit, rather cape gooseberries? That was dreamt up by the New Zealand fruit marketing people, to encourage people to buy theirs. It’s all spun back on them though, because now they’re called kiwi fruit, wherever they are from!

Quite a busy day today, not helped by my being out of the office yesterday afternoon with the hayfever. Sounds stupid, but I was having such a bad attack I couldn’t do anything except blow my nose and feel sorry for myself! Today we’re trying to place an article on Zimbabwe, have another on patient rights that needs serious rewriting, I’ve got to get in touch with the Arsenal Double Club people as it looks we’ll be able to arrange a visit to Anderlecht with the kids, been talking to the National Theatre about how we can market the European aspect of the Watch This Space festival. And then I head off to Brussels this afternoon! Looking forward to seeing everyone there again.

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